Today marks ‘Black Friday’ with low prices exciting consumers across the globe as America’s retail tradition spreads. However, low prices are causing a real headache for policymakers and economists across Europe. This morning’s inflation figures for November confirm Europe is on the brink of deflation, a scenario in which the price level falls. This may sound like a good thing, but it is usually regarded as very damaging, and I will come back to why later.
First a look at the figures. Overall euro area inflation (the change in prices compared to the same month a year ago) fell to 0.3 per cent in November, down from 0.4 per cent last month, matching the five year low seen in September and in line with market expectations. The below charts are really useful in seeing what is driving these price changes and also allow us to unpick which items drove the…
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