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Welcome to Merciar Business Consulting


We help CEO’s in Consulting Houses mitigate client risk in commercial, regulatory and political context to achieve ten million-pound plus savings through the strategic clarity of economics.

MERCIAR BUSINESS CONSULTING was founded by Damian Merciar in 1998, after an international background in applied business consultancy encompassing FTSE 100 firms, right across to private client development initiatives in the Middle East.

Business Consultancy, as distinct from Management Consultancy, emphasises the achievable, through vital operational staff input – as opposed to an oftentimes misapplication of Strategy from on high. Results are greater and longer lived, the lower down the value added chain they are implemented. Strategic enhancement is a critical later addition, not a starting point.

All of our proposals are intellectually rigorous and constitute best practice. A lengthy exposure to cutting edge management and business economic principles ensures operational recommendations are designed to fulfil two main objectives: profit enhancement and the sustainability of that enhancement.

Headed by Damian Merciar, a senior economist with a wealth of experience working for clients across industries and geographies. A lengthy exposure to all aspects of applied economics including network utilities; labour market policy; entrepreneurship, political application and pragmatic policy read across; mobile communications development and auctions; energy sector. The practical appreciation of economics applied to business strategic outcomes.

C-Suite Experience: Achieved 1 BN Euro payment secured from European Parliament, and UK Government, after my economic assessment accepted at the highest levels. Chaired a Westminster Think Tank for three years, hosting Cabinet Secretaries and making international recommendations on poverty.

Micro Economics: Network analysis including the interplay with engineering to achieve operating capital expenditure. Industrial Economics techniques, including mapping externalities. Utility functions methodologies in a business setting.

Business Strategist: Originally from a policy framework background, giving a flexible yet adaptive and intellectually rigorous approach, incorporating scenario planning. Pre-emptive and adaptive solutions to change. Implementable, providing routes to sustained profit enhancement.

Commercial Projects: Cost reduction through supplier analysis; logistics’ sourcing; aspects of six sigma methodology. Commercially scalable and benchmarking proposals. Presenting to Board.

Competitor Analysis: New entrants; marketing effectiveness; commercial advantage and speed to market. Comparable delivery analysis. Full market lifecycle appraisal, vis a vis bespoke competitors.

Regulatory and Infrastructure: Regulatory environment has become congested – with regulators. Proposals now necessary for navigating “Regulatory Capture”. Surviving whilst compliant, fulfilling public service obligations whilst allowing scope for growth in new markets. Competitive offering.


LinkedIn: http://uk.linkedin.com/in/merciar

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