Scaring off the creative Goose…


Chris v Rob is a Lambyweb Production. Lambyweb is an as yet unlisted private operation, owned managed and promoted by a very serious animator. Oh, and he happens to thirteen years old.

“There’s money in them there hills” seems to be the resounding phrase of the moment, and in this analogy, the hills are the imaginations and creativity of our young people. Today, Google paid $1.65 BN for a very new kid on the block – YouTube . This is a “social networking” site where the young (and everyone else) can gather to view, critique, upload and engage in home produced video shorts. Films filmed by us, for us, with no higher agenda than simply to be noticed – a small flag in Cyber Space.

That was until today. Google has said it is potentially keen to share in the revenues it hopes to generate with advertising on the site, with those key filmmakers who prove the biggest draw. In one fell swoop, the innocence and carefree attitude of the site has been changed. We wait to see if this proves significantly detrimental to the site, in fact it could conversely create a legion of Minnelli’s (both Vincente and Liza with a “Z”), Truffaut’s and Scorsese’s. However, intimacy and atmosphere are crucial to these hybrid networks. They can easily become overwhelmed with corporate polish and presence – a presence many young people will run a mile from.


Author: Damian Merciar

Damian Merciar is Managing Director of Merciar Business Consulting,, a niche business economics consultancy founded in 1998. He has over twenty years experience in the areas of commercial Business Strategy. He is experienced in the transition environments of nationalized to private sector state utilities and the senior practice of commercial management, advisorial consultancy, and implementation. He has carried out policy advisory work for government ministries and been an adviser to institutional bodies proposing changes to government. He holds an MSc Economics from the University of Surrey’s leading Economics department and an MBA from the University of Kent. Also attending the leading University in the Middle East, studying International Relations and Language, for which he won a competitive international scholarship, and has a BA (Hons) in Economic History and Political Economy from the University of Portsmouth. He is currently based in London.

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