Why is this chain saw £130 pound when it does the same job as a £600 one?
What is Price Discovery; what is Differential Pricing? What is Price Elasticity of Demand? Why are some safety products orange… Can I still use a chainsaw with one less leg?? (Why it’s best to buy the right safety equipment…)
How much will this chainsaw go up if it is the product of nearshoring… Did I mention the one less leg thing? Should I pay somebody else to do this job? Why is the wood so expensive when there is so much of it lying around in the park? Why am I having a fire outside my house, when I have a perfectly good house with central heating…? (The rationale for choice and the interlinkages between psychology and economics…) Can anyone use a chainsaw? (Is there a role for Regulation and who determines what they regulate…)
Damian Merciar is Managing Director of Merciar Business Consulting, http://www.merciar.com, a niche business economics consultancy founded in 1998. He has over twenty years experience in the areas of commercial Business Strategy. He is experienced in the transition environments of nationalized to private sector state utilities and the senior practice of commercial management, advisorial consultancy, and implementation. He has carried out policy advisory work for government ministries and been an adviser to institutional bodies proposing changes to government. He holds an MSc Economics from the University of Surrey’s leading Economics department and an MBA from the University of Kent. Also attending the leading University in the Middle East, studying International Relations and Language, for which he won a competitive international scholarship, and has a BA (Hons) in Economic History and Political Economy from the University of Portsmouth. He is currently based in London.
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